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Graduate Social Media Analyst Needed at Dangote Group

The Dangote Group is a diversified and fully integrated conglomerate with interests across a range of sectors in Nigeria and Africa. Current interests include Cement, Sugar, Flour, Salt, Pasta, Beverages, Noodles, Poly Products, Transportation and real estate with new initiatives in the Oil and Gas, 
Telecommunication, Fertilizer and Steel sector of the economy.

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Job Responsibilities

  • Define the brands content strategy maintain content schedule and deploy same across social media accounts in a timely manner
  • Compile report for management showing results (ROI)
  • Develop content strategy aligned with short-term and long-term communications objectives
  • Create, publish and manage distribution of engaging content to online channels and social media platforms – Video, audio, Image and text
  • Monitor and report on conversations around the brand via social media while cultivating leads and sales and promoting brand awareness
  • Manage online community and/or blogger outreach efforts, liaising with influencers to ensure brand consistency
  • Campaign ideation and execution in alignment with specific marketing communications objectives

Competence Requirements:

  • Previous work experience as a Social Media Analyst, Social Media Coordinator or similar role
  • In-depth understanding of SEQ, keyword research and Google Analytics
  • Familiarity with online content development
  • Excellent communication skills
  • Must be a team player
  • Experience with social media monitoring and reporting tool e Social Studio, Sysomos
  • Hands-on experience with social media platforms and digital marketing campaigns

Educational Qualifications

  • B.Sc in Marketing, Communications or related field
  • Additional qualifications in digital marketing or social media management is a plus

Application Method

Interested qualified candidate should send their CV’s and cover letter to: careers@dangote.com (with the relevant position included in the subject line of your email).

Application Deadline: 5th June, 2017.

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